However, even “keywordless” videos still need optimization. Sometimes vloggers create a video about something no one has ever searched before and it goes viral because the content is that interesting. Individual Video OptimizationĮvery single video you upload should be done strategically. The same goes for individual video optimization.
Trying to game the system and over-optimize will work against you.įor example, keyword stuffing a playlist could cause a community strike against your account, and after three strikes your channel could be removed from YouTube altogether. Once YouTube understands that, their recommendation engine could start listing your videos to viewers and that’s how a lot of channels really take off.īe careful though. You always want to keep visitors watching, so you can bring your watch time metrics (and the rest) up, signaling to YouTube that you create content worth watching. Use Analytics like Socialblade to figure out what non-channel subscribers like most about your content.Other techniques to keep interest on your channel (once you’ve attracted someone there in the first place) is to: This will help to engage the most amount of searchers and hopefully keep them watching. Use your keyword research to see which videos you should make, then build the playlist with the videos targeting the highest-volume cars-related keywords first in the playlist.
So let’s say the theme of your first playlist is cars.Ĭreate a handful of videos under this theme so you can launch your cars playlist. Think of playlists like individual website pages when it comes to optimization.Įach playlist should have only one theme. Google provides some additional pointers to up your watch time specifically.īut take a step back and understand the YouTube landscape overall and the relationship between all these metrics.įor example, if your content is amazing and you get tons of shares, then you’ll attract a lot of channel subscribers, your watch time will increase and YouTube is more likely to help you amplify your content with their suggestion AI.Īnd you know what that means… more subscribers, more watch time and so on. Knowing what YouTube is looking for, means you can work toward that with your video content strategy.
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